programmatic-advertising-explained 
Clearcode
APRIL 26, 2022
The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. The key platforms (i.e. A Brief History of Digital Advertising.
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The ad exchange or SSP collects bids from multiple DSPs and selects the highest bidder.
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Basis
APRIL 11, 2023
But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.
Clearcode
JANUARY 22, 2023
The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time.
Basis
APRIL 11, 2023
But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.
Basis
APRIL 11, 2023
But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.
Basis
APRIL 11, 2023
But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.
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