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Tremor International Enhances Partnership with VIDAA through Strategic Investment

Martech Series

Ltd (“Hisense”), preinstalled on a majority of TVs manufactured by Hisense including TVs with the Toshiba brand, and also integrated into dozens of premium original equipment manufacturers (“OEMs”). Tremor International Ltd.,

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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service?

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The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We

Ad Tech 98
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Is Australia Ready for Addressable TV?

SpotX

A critical component is industry standardisation across targeting and measurement to enable advertisers to find audiences then track and measure their campaigns across a multitude of broadcasters, virtual multichannel video programming distributors (vMVPDs), and device manufacturers. The ad tech stack is key to addressable success.