Martech

DECEMBER 6, 2023

Additionally, many brands use CTV to drive specific outcomes: over half of respondents said they use the channel specifically to generate measurable web visits, conversions and revenue. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. “The

Advertising 101

Advertising Ad Server Manufacturing Brand Awareness 101

Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

VideoWeek

DECEMBER 20, 2022

Finally, attention dominated conversations in 2022 and we expect that this will continue well beyond 2023. We continue to invest in our core strengths as an ad server and SSP because we believe that the transformation of traditional media like broadcast video will have sustained velocity throughout the year and beyond.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

APRIL 21, 2023

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. And conversions per-dollar, a proxy for return on investment, was down by 1-3 percent.

Agency 52

Agency Media Audience Cookies 52

Single Grain

AUGUST 8, 2023

From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. Programmatic advertising is an automated approach to buying and selling digital ad space in real time. to an exceptional 9.20

Advertising 52

Advertising Ad Space Impressions Healthcare 52