VideoWeek

MARCH 31, 2025

This has allowed us to build one integrated video team where our AV specialists are getting stuck into programmatic, upskilling across DSPs, ad servers and buying models (and vice versa). Can we run brand lift or conversion studies? We also look at ad formats and how engaging or differentiated they are.

Agency 52

Agency Brand Lift Ad Server Audience 52

VideoWeek

JUNE 30, 2025

.” Vistar is looking to bring programmatic buyers to the channel by offering a full suite of ad tech products, including a demand-side platform (DSP), supply-side platform (SSP) and ad server, as well as software solutions for DOOH players and a creative studio for design purposes.

Media 59

Media Demand Side Platform Brand Lift Pop-Up 59

VideoWeek

JUNE 13, 2025

The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact.

Media 52

Media Pharmaceuticals Ad Tech Retail 52

Basis

SEPTEMBER 25, 2024

This means aligning all the different data sources that can help tell a client’s business story amidst signal loss, such as the client’s sales data, first-party data, brand lift studies, cookieless multi-touch attribution tools, and any other kinds of measurement tools or partners that a client or agency has access to.

Agency 98

Agency Media Cookies Communications 98

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52