VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

Media 98

Media Cookies Affiliates Agency 98

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Basis

FEBRUARY 21, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. Together , Google, Meta, and Amazon account for nearly two-thirds of the $278 billion US digital ad market.

Advertising 65

Advertising Marketing Pop-Up Cookies 65

Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. Together , Google, Meta, and Amazon account for nearly two-thirds of the $278 billion US digital ad market.

Advertising 40

Advertising Marketing Pop-Up Cookies 40