Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

Ad Targeting 85

Ad Targeting Ad Server Geo targeting Ad Tech 85

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Server 98

Ad Server Ad Tech Agency Media 98

VideoWeek

JANUARY 27, 2023

.” Disney+ to Get Hulu’s Targeting, Signs Up Alternative Currencies Disney Advertising plans to roll out Hulu’s ad targeting capabilities to Disney+, the company revealed at its annual Tech and Data Showcase on Wednesday.

Ad Tech 59

Ad Tech Media Agency Ad Server 59

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad.

Advertising 75

Advertising CPM Mobile Ads Banner 75

VideoWeek

APRIL 26, 2024

The research showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. Schwecke previously served as Head of Sales at Seven.One Entertainment Group.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

JUNE 16, 2023

The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA. Within the main Uber app, video ads will run when users are waiting for their ride to arrive, with some vehicles also carrying tablets which will play video ads too.

Video Ads 52

Video Ads Retail Media Ad Tech 52