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What is native advertising?

Lemonads

Many people in marketing and advertising aren’t exactly sure what native advertising is. It is important to learn that native advertising and content marketing are not interchangeable terms, and while sharing similarities and methods, can be very different. So, what is native advertising?

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What These Disney Marketing Strategies Can Teach Marketers

Single Grain

Related Content: The Art of Storytelling in Luxury Ads: Examples and Insights A Whole New World of Advertising Everything eventually becomes an ad network. Incorporating Native Advertising: Native advertising seamlessly integrates promotional content within your platform or website, matching its format and style.

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.