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Ad Network vs Affiliate Network: What is the Difference?

Lemonads

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. The rapid growth of affiliate marketing shows no signs of slowing down, which has inspired many people to take up the mantle and try to succeed in this competitive playing field.

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Presenting the Future of Mobile Advertising: Airpush Review 2021

Lemonads

While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network. And time, in the affiliate realm, equals money. Without further ado, let’s jump right in!

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Ad RPM vs Page RPM

Monetize More

Some of the key factors include: Ad Format: Different ad formats have different engagement and click-through rates, which can affect Ad RPM and Page RPM. For example, native ads tend to have higher engagement rates than banner ads, which can lead to higher RPMs. What is the difference between CPM and RPM?

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What Is Ad Revenue? Ad-Based Revenue Models Explained

SODP

Let’s shed some light on digital advertising to understand how ad-based revenue models support publishers’ content creation efforts. What Is Ad Revenue? Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps.

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CPI - What is Cost Per Install?

Lemonads

It is important to underline that, in performance campaigns, cost-per-thousand (CPM) or cost-per-click (CPC) is not important for ROI purposes, since in most cases, advertisers pay per installation, rather than per impressions or clicks. In the case of a CPM campaign, advertisers get charged just for ads being shown.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. TripleLift transforms images with web content into ads.

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What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond

Lemonads

While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem. Affiliate marketing is a form of advertising where companies (advertisers) form partnerships with independent digital marketers (affiliates) to promote products and services.