Ad network Ad Space Ad Targeting Demand Side Platform 
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
MNTN
MARCH 14, 2024
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.
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Automatad Inc.
NOVEMBER 23, 2023
An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.
Lemonads
SEPTEMBER 13, 2020
Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Which Platforms does RTB involve? Before explaining how these different platforms work together for real bidding, let’s see what each platform does!
Martech
OCTOBER 19, 2022
Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?
Clearcode
AUGUST 8, 2023
Most AdTech platforms can implement a variety of PETs that include differential privacy, secure multi-party computation, techniques for anonymizing personally identifiable information, and solutions that incorporate PETs for secure data sharing (such as data clean rooms). To aggregate and analyze user data (e.g.,
Monetize More
JUNE 13, 2023
Instead of traditional methods where advertisers negotiate directly with publishers, programmatic advertising relies on algorithms and technology to match ads with available ad spaces in real-time. This automated process allows for more efficient and targeted ad placements.
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