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March Madness advertising: why brands are scoring big this season

illumin

Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s ad inventory sold and the championship game’s ads completely sold out over three months in advance. They should also have the right messaging that resonates with todays consumers.

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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. And Pharmaceutical companies are major ad spenders, particularly on TV.

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Understanding 5 Key Pharmaceutical Consumer Personas

Basis

Pharmaceutical marketers today have their work cut out for them. Amidst all this technological transformation, however, a key marketing tenet remains true: To market effectively, you must know your consumers. It’s hard to discuss the pharmaceutical industry without looking at the 7.4

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also place ads in Gmail at the top of the user’s inbox. Dynamic Ads.

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Media Briefing: How U.K.-based media companies are continuing their push into the U.S.

Digiday

The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market. media market is not new. advertisers.

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The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

Ad Revenue Woes Hit Future UK special interest publishing group Future was the latest publisher to report a hit to its revenues in its most recent financial results this week. The tough ad market played a big role, with organic digital ad revenues down by 22 percent, while the business also saw a drop in readership.

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