Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

JULY 8, 2022

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Brid.tv

MARCH 16, 2023

For instance, whether the publisher’s user base predominantly uses mobile devices or desktop devices to view content. Since mobile traffic accounts for more than half of the global web traffic, incorporating mobile ad formats is a great opportunity to generate more revenue. contextual, geographic, etc.);

Video Ads 52

Video Ads Ad network Rich Media Header Bidding 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

FEBRUARY 24, 2023

RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement. Publishers should use a combination of these metrics to optimize their ad revenue.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. Neustar sends the IDs to publishers or to advertisers to launch the campaigns.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67