Ad Inventory, Entertainment, Impressions and Mobile Search

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Ad Inventory

Entertainment

Impressions

Mobile Search

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Google is the main player when it comes to mobile display ads.

Mobile Ads

Mobile Ads Click Through Rate CPM Real Estate

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic deals for publishers.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

AdTech Trends

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Modern Programmatic Monetization Strategies

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