What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?
Clearcode
MARCH 13, 2023
Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers).
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