VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

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Marketing Media Entertainment Agency 52

SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

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Ad Exchange Ad Inventory Ad network Ad Space 64

Smart-Hub

JANUARY 4, 2023

What is a White Label ad exchange? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising.

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Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. Samsung Ads Europe is the first company to publicly announce the results of using DV’s CTV viewability measurement solution, the companies noted.

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Viewability Non-Profit Agency Ad Tech 52