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While publishers will rely on supply-sideplatforms (SSPs) to facilitate the sale of their advertising inventory, without demand-sideplatforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-SidePlatform (DSP)? How Does a DSP Work?
Finding the right DemandSidePlatform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different DemandSidePlatforms, we are dividing this article into two parts. What are you trying to accomplish?
Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 What Is an Ad Exchange? They also upload relevant ads into the DSP.
Data Management Platform vs. Demand-SidePlatform A demand-sideplatform (DSP) is used to purchase and manage digital adinventory. It allows you to buy ad space across multiple ad exchanges in real time.
Data Management Platform vs. Demand-SidePlatform A demand-sideplatform (DSP) is used to purchase and manage digital adinventory. It allows you to buy ad space across multiple ad exchanges in real time.
Source: saasbpm.com Types of Programmatic AdPlatforms Ready to dive into the high-tech world of programmatic ads? The right platform could transform your ads efforts and ROI. Let’s break down the programmatic platforms into the major types.
Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise. Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-sideplatform (DSP) solution. Mobile or desktop ad serving.
X Begins Selling Inventory Through Google in Effort to Boost Ad Revenue X, the social platform formerly known as Twitter, will begin using Google’s publisher-facing programmatic software Google Ad Manager (GAM) to sell its adinventory, AdAge reported this week. Read on VideoWeek.
Somewhat uniquely, this will include adinventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Adlook Promotes Kuba Kossut to CEO Adlook, a demand-sideplatform, has promoted Kuba Kossut to CEO. Read more on VideoWeek.
More now report outsourcing programmatic buying to a demand-sideplatform or independent trading desk. Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). The five-year deal is worth a reported $50 million per annum.
TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV adinventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-sideplatform (DSP).
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