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How B2B Marketers Can Adapt to Industry Changes

Basis

FEBRUARY 21, 2024

From raw materials to professional services, from healthcare supplies to technology, and everything in between, the business-to-business (B2B) industry boasts a truly vast spectrum of categories. But the characteristics of those B2B buyers are changing, as is their path to purchase. Advertisers today have a lot of noise to sift through.

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Marketing Data Management Platform Healthcare Ad Inventory 104
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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

JUNE 30, 2022

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. They engage with audiences through targeted video, search and display ads across the web and social.

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Agency Advertising Retargeting Conversion 52
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