What is vCPM? Time for Publishers to Care About Ad Viewability
Automatad Inc.
MARCH 20, 2024
Share Tweet Share Significant changes are not new to the advertising industry! Five years ago, publishers earned money from ads just by showing it. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising.
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