Ad Inventory Ad Targeting Entertainment 
MNTN
NOVEMBER 22, 2024
The ad creatively showcased MNTN’s capabilities while keeping viewers entertained. Volvo Introduces the Ambience Volvo took viewers on a journey into its vehicle’s luxurious interior in a CTV ad campaign. Chase Keeps It Simple Chase is known for its engaging and creative ads. YouTube Link 2. YouTube Link 9.
VideoWeek
FEBRUARY 7, 2025
The entertainment company ended its previous partnership with Nielsen last year after failing to agree on pricing terms, leading Paramount to partner with Nielsen rival VideoAmp. percent YoY, with the entertainment division growing 9 percent. Paramount and VideoAmp announced an extension of their partnership last month. percent YoY.
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Digiday
JANUARY 22, 2023
Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.
Clearcode
SEPTEMBER 20, 2023
Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).
Clearcode
APRIL 21, 2023
This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).
Brid.tv
DECEMBER 20, 2022
App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Monetize your video ad inventory with a reliable video ad provider. Native Ads.
Monetize More
MAY 16, 2023
While Disney Plus initially launched as an ad-free platform, the introduction of ads is expected to generate additional revenue streams and help offset the costs of producing high-quality content. The acquisition of other major entertainment companies, such as 21st Century Fox, has further solidified its position.
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