Ad Inventory, Ad Targeting and Entertainment

Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

Ad Targeting

Ad Targeting Ad Server Geo targeting Ad Tech

CTV Advertising Examples: 10 Campaign Ideas Proven to Work

MNTN

NOVEMBER 22, 2024

The ad creatively showcased MNTN’s capabilities while keeping viewers entertained. Volvo Introduces the Ambience Volvo took viewers on a journey into its vehicle’s luxurious interior in a CTV ad campaign. Chase Keeps It Simple Chase is known for its engaging and creative ads. YouTube Link 2. YouTube Link 9.

Advertising

Advertising Finance Ad Inventory Audience

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

Header Bidding

Header Bidding Fill rate Ad Server Audience

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Monetize your video ad inventory with a reliable video ad provider. Native Ads.

Advertising

Advertising CPM Mobile Ads Banner

2023 CTV Landscape: Insights for Publishers

Monetize More

MAY 16, 2023

While Disney Plus initially launched as an ad-free platform, the introduction of ads is expected to generate additional revenue streams and help offset the costs of producing high-quality content. The acquisition of other major entertainment companies, such as 21st Century Fox, has further solidified its position.

Ad Inventory

Ad Inventory Entertainment Audience Advertising

CTV Advertising Examples: 10 Campaign Ideas Proven to Work

MNTN

NOVEMBER 22, 2024

The ad creatively showcased MNTN’s capabilities while keeping viewers entertained. Volvo Introduces the Ambience Volvo took viewers on a journey into its vehicle’s luxurious interior in a CTV ad campaign. Chase Keeps It Simple Chase is known for its engaging and creative ads. YouTube Link 2. YouTube Link 9.

Advertising

Advertising Finance Ad Inventory Audience

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

JANUARY 1, 2020

On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. What’s next for mobile advertising?

Mobile Ads

Mobile Ads Click Through Rate CPM Real Estate

The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

VideoWeek

APRIL 5, 2024

Captify Brings Search Data to Magnite SSP Captify, a search intelligence company, has partnered with Magnite, a supply-side platform (SSP), to bring search intent data to programmatic CTV ad inventory. The new offering will provide a new revenue stream for BILD, and create new ad opportunities for existing and new advertisers on BILD.

Ad Tech

Ad Tech Agency Media Audience

The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

VideoWeek

AUGUST 18, 2023

TV4 Play as users know it, with news and entertainment, is always open and free. The new Audience Sync feature enables customers to connect to marketing integrations (such as MAPs/CRMs) directly in Video Cloud; and Segment Sync pulls video data to form target audience groups that can sync with Audience Sync.

Ad Tech

Ad Tech Audience Agency Retail

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange

Ad Exchange Ad Tech Agency Video Ads

The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting.

Advertising

Advertising Ad Tech Agency Audience

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

The entertainment company ended its previous partnership with Nielsen last year after failing to agree on pricing terms, leading Paramount to partner with Nielsen rival VideoAmp. percent YoY, with the entertainment division growing 9 percent. Paramount and VideoAmp announced an extension of their partnership last month. percent YoY.

Marketing

Marketing Ad Tech ROI Retail

Reflecting On 2024 – Expert Insights on the Programmatic Industry

YieldBird

JANUARY 31, 2025

Content personalization ads are more tailored to user needs without relying on sensitive data. Revenue optimization AI supports dynamic CPM forecasting and better utilization of ad inventory. Fill Rate effectiveness in selling ad inventory. Will that change in 2025?

Header Bidding

Header Bidding Cookies Fill rate Video Ads

AdTech Trends

Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

CTV Advertising Examples: 10 Campaign Ideas Proven to Work

Trending Sources

Why Do Companies Want to Build Their Own RTB Bidder or DSP

How Publishers Can Make More Money With AdTech

The Ultimate Guide to In-App Advertising for Publishers

2023 CTV Landscape: Insights for Publishers

CTV Advertising Examples: 10 Campaign Ideas Proven to Work

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

Reflecting On 2024 – Expert Insights on the Programmatic Industry

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