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How to Pick the Best Ad Formats for Your Website

Brid.tv

For instance, whether the publisher’s user base predominantly uses mobile devices or desktop devices to view content. Since mobile traffic accounts for more than half of the global web traffic, incorporating mobile ad formats is a great opportunity to generate more revenue. contextual, geographic, etc.);

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

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What Is a Demand Side Platform (DSP)?

SODP

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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What is a Leaderboard ad? How does it bring more revenue?

Monetize More

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! 4- Expandable Ads.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Work With Us What Is Programmatic Advertising?

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What Is A Third-Party Ad Tag?

MobileAds

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. Track ad engagement.