Price Floor Optimization for Publishers: How to Determine Price Floors for Your Inventory
Brid.tv
APRIL 3, 2023
A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space. For instance, if the floor price for a video ad is set at $2.00 CPM, only those advertisers who are willing to pay $2.00
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