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US asks court to breakup Google ad businesses

Martech

Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. Driving the news.

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TripleLift Expands Creative Leadership with Launch of Programmatic Pause Ads in Partnership with DIRECTV Advertising

Martech Series

Marketing Technology News: MarTech Interview with Rob Rakowitz, Head of Marketing @ Vidmob Redefining the Creative Advertising Landscape This launch continues TripleLift’s track record of pioneering creative formats that deliver measurable outcomes. .

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New Roster of TV Programmers Tap Beachfront and Canoe to Optimize Ad Revenues Across Convergent TV Platforms

Martech Series

AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. Enabling interoperability of TV ad inventory for our clients and their ad operations teams is a feat that many platforms have been unable to accomplish.

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How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

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Q&A With an AdTech Developer: How To Implement Prebid Server

Clearcode

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? The auctions don’t take place in the Prebid Server.

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Balancing risk and reach: The brand safety dilemma

Martech

At some point, with the vast amount of digital ad inventory, it should be no problem spending time to refine the tools.”. Ultimately, inventory bought through exchanges can operate within an allow-list that gives the highest level of restrictive control and prevents [bad placements] from occurring.” Belau said.

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IAB Tech Lab slams Google Privacy Sandbox

Martech

.” IAB Privacy Sandbox assessment Dig deeper: Google is rolling out Topics-based tracking for Chrome Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you?

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