Martech

AUGUST 18, 2021

At some point, with the vast amount of digital ad inventory, it should be no problem spending time to refine the tools.”. Ultimately, inventory bought through exchanges can operate within an allow-list that gives the highest level of restrictive control and prevents [bad placements] from occurring.” Belau said.

Ad Server

Martech Series

NOVEMBER 20, 2022

Ad networks play the role of facilitating and amalgamating publisher ad inventory for convenient purchase. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). It is supposed to help both publishers and advertisers.

Data Management Platform

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding

Clearcode

FEBRUARY 15, 2022

Thanks to the various features and integrated tools, an OMS enables you to: Monitor the availability of your ad inventory. You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. Optimize advertising campaigns. Create reports.

Ad Inventory

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.

Demand Side Platform

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange

Clearcode

AUGUST 8, 2023

DMPs can use these techniques to create anonymized or pseudonymized user segments, enabling precise ad targeting without compromising individual user privacy. PETs for Ad Servers Ad servers store and deliver ads to websites and apps and provide reports on ad performance.

Ad Server

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc.

Advertising

Clearcode

MARCH 13, 2023

To overcome this problem, many DOOH display panels sell the ad inventory in advance and store them on the panel, e.g. in a queue or playlist. This not only impacts ad buying but also measurement and reporting. As a result, it can take up to 2 hours for an ad to be displayed from the time it was purchased.

Impressions

Martech Series

JUNE 9, 2022

Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev. million late last year.

Ad Server