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What is Digital Ad Operations?

Ad Ops Hero

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

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AdSense invalid traffic deductions and how to minimize them

Monetize More

All your AdSense deductions can be found in your AdSense Account dashboard and at MonetizeMore’s Pubguru dashboard at Finance > Clawbacks. Header Bidding starts an auction with Google Ad Manager where AdSense competes with other advertisers or bidders. Google has always been an Advertiser-First business since day one.

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How much should my website be earning in 2022?

Monetize More

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

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How much should my website be earning in 2022?

Monetize More

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

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Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

However, both- RPM and CPM are important metrics for publishers as RPM is used and popularized by Google AdSense (an ad network ), whereas CPM is often the preferred metric used in real-time bidding. It helps them to measure the value of their ad inventory and determine the best way to monetize it.

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The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

VideoWeek

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Dentsu attributed the fall partly to strong comparables in 2022, as well as weakness from both technology and finance clients this year.

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