Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. What in the World Is Programmatic Ad Buying?

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Smart-Hub

JULY 6, 2021

The digital ad space is full of complex systems and tools that require regular monitoring and maintenance. According to US Programmatic Digital Display Ad Research , advertisers increased their spending on programmatic digital ads by 10,4% in 2020. Quite impressive, since this is 86,5% of total digital ad spending!

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YieldBird

JUNE 22, 2023

A supply-side platform (SSP) is an advertising technology platform that helps publishers manage, sell, and optimize their available advertising inventory. Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs).

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YieldBird

JUNE 22, 2023

A supply-side platform (SSP) is an advertising technology platform that helps publishers manage, sell, and optimize their available advertising inventory. Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs).

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Smart-Hub

OCTOBER 24, 2023

Such data allows you to show users only useful and relevant ads to their interests. Get a Consultation For Free Contact us It is important to note that programmatic platforms do not collect personal data from users, and the data required to show ads is always encrypted. SmartHub's Features Have No Limits!

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Monetize More

NOVEMBER 22, 2022

Thankfully, organizations like the Interactive Advertising Bureau (IAB) exist that use their resources to improve and implement standards for the good of the online advertising industry. short for Authorized Digital Sellers is a file that is referenced by programmatic buyers to know which inventory sources are legit ad inventory sellers.

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Smart-Hub

JANUARY 2, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You CPC: Cost Per Click As the name implies, publishers get payment whenever the user clicks on the ad and visits the landing page with the advertised object. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Smart-Hub

JANUARY 23, 2023

In fact, it collects a large network of sites and connects them into a single stream, and allows all of them at once to sell inventory in the auction. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory.

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Clearcode

APRIL 26, 2022

If you have any questions about programmatic advertising or AdTech, then feel free to get in contact with us here. In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. Next up we have ad networks.

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