Marketing Dive
JUNE 17, 2025
Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Disney Advertising and Amazon Ads today integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP.
MNTN
MARCH 19, 2024
The key difference between the two is that display ads are the format of the ad, while programmatic advertising is a method of buying those ads. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement.
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Smart-Hub
JANUARY 9, 2024
Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this. This could range from food and beverages to electronics, software, or hosting services. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! SmartHub's Features Have No Limits!
Paleo AdTech
DECEMBER 10, 2023
Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago.
Paleo AdTech
JANUARY 18, 2022
Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago.
Oko
JULY 12, 2024
But when it comes to things like rewiring electronics, or the revenue pipeline for your business, there’s no harm in calling for an assist. Individual partners, like OKO Digital, can also grant access to other exclusive ad exchanges and marketplaces around the Web.
Clearcode
APRIL 21, 2023
Elimination of bad actors : Publishers can get rid of ad fraudsters and shady media buyers. Value recognition : Publishers can recognize ad exchanges and SSPs that take fees and not deliver enough value in terms of ad revenue.
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