Clearcode

MARCH 13, 2023

Otherwise, they would jeopardize their contract or authority to display advertising to networks of screens. For this reason, the process of ad approval is maintained manually and can take up to a few days to complete. Mobile location data from ad exchanges and data brokers. Smart sensors and cameras.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. CIENCE introduces the next generation of account-based marketing (ABM) with the general availability and official worldwide release of CIENCE GO Digital. Market Acceptance. Unique Functionality.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. A Brief History of Digital Advertising. The History of Digital Advertising Technology. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech Terminology. Introduction.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Common advertising and marketing use cases of a CDP. However, this is starting to change.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

APRIL 4, 2022

A lot happened in the AdTech and MarTech world in Q1 2022. Top Stories AdTech and MarTech News Stories. Top Stories AdTech and MarTech News Stories. European Commission opens investigation into possible anticompetitive conduct by Google and Meta, in online display advertising – European Commision.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52