Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers
Ad Monsters
OCTOBER 2, 2024
This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs). Ad Exchanges & Ad Networks aggregate demand and connect to supply.
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