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Don’t Wait for the DOJ—Fix the Ad Stack Now

Ad Monsters

In April 2025, Judge Leonie Brinkema ruled that Google illegally monopolized ad tech by tying its publisher ad server to its ad exchange. When an apparel company wants to advertise online, they use Google Ads to bid on search terms. But the stakes here go far beyond antitrust law.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

Ad Monsters

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. All puns intended.

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Should I run AdX only, Header bidding only or both?

Monetize More

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. In this blog post, we will delve into the topic of choosing between ADX and header bidding and running multiple header bidding solutions simultaneously.

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Server Side Header Bidding & taking the hybrid approach?

Monetize More

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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How We Deliver Customized Header Bidding Performance

PubMatic

Header bidding has become one of the best technical advances in programmatic advertising, allowing publishers to optimize their monetization by simultaneously offering inventory to multiple ad exchanges and ad networks. The post How We Deliver Customized Header Bidding Performance appeared first on PubMatic.

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How Can Publishers Boost Their Ad Revenue with Header Bidding?

Ad Monsters

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. What Is Header Bidding and How Does It Work?