Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Connects to multiple demand partners and improves app performance.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So when a user plays a video, the player sends an ad request. The HTML player serves the video ad to the user.

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. This network lets publishers monetize videos with top-quality demand at premium rates. There is no other contender with higher CPM rates than Google.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. SSP (supply-side platform) is a system that accumulates traffic from many sites and connects to DSP.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Google ADX 2. Marketplace 3.

Ad network 52

Ad network CPC CPM CPA 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Who should use it?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Digiday

APRIL 26, 2023

” The other side of the frequency capping coin is that sometimes advertisers grapple with reaching viewers a sufficient number of times. A study published by ad tech firm Innovid in 2021 that tracked 36 connected TV ad campaigns found that 85% of households were only shown a given ad one or two times during a campaign.

Impressions 61

Impressions Ad Targeting Audience Agency 61