YieldBird

APRIL 12, 2023

Understanding Unified Pricing Rules in Google Ad Manager UPRs are a feature of GAM that empowers publishers to manage floor prices and target CPM across all programmatic demand in a centralized manner.

CPM 98

CPM CPA Ad Exchange Advertising 98

Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Mobile Ad Formats. Epom Apps 10. Digital Turbine (Formerly AdColony) 11.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Smart-Hub

JANUARY 2, 2024

After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts. Calculation example: (cost of placement / website traffic) * 1000 = CPM.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40