Lemonads

JANUARY 3, 2021

Its efficiency, along with its advantages for both advertisers (quick access to competitively priced ad space) and publishers (greater yield on inventory combined with data monetization possibilities), have pushed RTB and programmatic to new heights. It’s not hard to see where the popularity of the OpenRTB protocol has come from.

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Ad Monsters

OCTOBER 1, 2022

And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers’ revenue, Independent Ad Fraud Researcher, Dr. Augustine Fou says. Evidence shows fraud detection is not catching it and exchanges are not enforcing it.”

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Automatad Inc.

NOVEMBER 15, 2023

Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. Ad Exchanges: Ad exchanges arе markеtplacеs that facilitatе thе buying and sеlling of ad invеntory, including programmatic nativе ads.

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Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. Build Your Profitable Ad Exchange Business With Us!

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Automatad Inc.

JANUARY 15, 2024

Transparency and ad fraud: Transparency: Although video ads have been here for several years, they are relatively new, and the process is less transparent to publishers and advertisers. There are a lot of intermediaries between concerned parties like SSP, DSP, ad exchange, ad network, DMP, and ad servers.

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Smart-Hub

AUGUST 8, 2023

At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.

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Monetize More

JUNE 2, 2022

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Advertisers want to buy ad space from one source for the ideal price.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

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Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. This ultimately yields higher CPMs.

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SODP

JUNE 27, 2023

Unlike traditional ad networks, where advertisers directly purchase inventory from publishers, DSPs focus on reaching specific audience segments across multiple publisher sites, elevating the buyer’s visibility. It then retrieves the corresponding ad from the DSP associated with the bid. What Is a Mobile Demand Side Platform?

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space.

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Monetize More

OCTOBER 13, 2022

Better content and ad quality. With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. The prices reflect the real value of your ad space, stopping advertisers from bidding below the minimum base price that has been set. Let’s talk!

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Smart-Hub

JULY 6, 2021

In a programmatic environment, Ad Operations should review the inventory submitted by SSPs and make sure it meets the requirements of DSPs and that it adheres to the specifications set by the platform. Ad Ops also performs as client success manager, as they provide insights on best-performing inventory.

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Automatad Inc.

JANUARY 23, 2023

As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). Typically, a proprietary wrapper solution is offered by the top SSPs and ad exchanges such as Index Exchange. What does this mean? Let us explain it with a no-wrapper situation.

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Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

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Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. This is where programmatic creative comes into the picture.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

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Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.

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Single Grain

MAY 31, 2023

Here is an example of a simple marketing automation workflow in action: Workflows define the sequence of actions and communications, while triggers initiate these actions based on specific conditions or customer behavior. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory.

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