MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Impressions filled. Fill rate %.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Monetize More

JUNE 2, 2022

Programmatic advertising automates the whole ad buying process which saves a lot of time. Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. Programmatic Ads Benefits. Freedom to customize ad units.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

InMobi

JULY 24, 2019

For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Brid.tv

AUGUST 29, 2022

Now that you know what to look for, it’s time to take a look at some of the best ad networks and choose the right one for your OTT streaming service. Google ADX is the biggest ad exchange on the market right now, with the top-tier premium inventory at some of the highest CPMs. Google ADX. On top of all these features, Brid.TV

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Lazy loading and infinite scroll can increase the speed of your site, reduce load time and latency and improve viewability of your video ads.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Supports iOS, Android, Unity, and more.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. It is a real-time programmatic auction where multiple demand partners bid on a single impression. Once the bids are received, they are sent to the ad server for the second auction round.

Header Bidding 75

Header Bidding Ad Server Ad Inventory Ad Exchange 75

Brid.tv

NOVEMBER 4, 2022

So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. The HTML player serves the video ad to the user.

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Ad Monsters

AUGUST 22, 2022

In other words, this practice allows publishers to update ads without refreshing the entire web page content. This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations.

A/B Testing 78

A/B Testing Header Bidding Ad Server Impressions 78

Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange. Smart is a feature-rich ad server , SSP, and DSP.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Ad yield optimization tools allow you to use the data you gathered through ad analytics and optimize the ads to maximize their performance. Yield Optimization Tools.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. Google ADX Google ADX remains one of the largest ad exchanges in the current market.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

JANUARY 6, 2023

When you sign up with AdSense , Ad Manager, and/or Ad Exchange, you are presented with their verbose program policies and guidelines, which I’m sure almost nobody even pays attention to. Policy violations: AdSense has strict policies in place to ensure that ads are shown in a safe and appropriate environment. Is it legal?

Viewability 52

Viewability Ad Server Impressions Ad network 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Brid.tv

NOVEMBER 22, 2022

But likely the best part about using this platform is that it comes with access to a programmatic ad exchange and hybrid monetization. One of the biggest advantages of using Smaato is that it also comes with a built-in ad server and an option to increase revenue with Dynamic Demand.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike. This means less potential revenue per ad placed.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Monetize More

JULY 28, 2022

Open Bidding was earlier known as Exchange Bidder in Dynamic Allocation (EBDA). Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites.

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Header Bidding Ad Exchange Cookies Ad network 72