Ad Exchange Ad Server Cookies CPM 
Automatad Inc.
NOVEMBER 8, 2023
Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.
Automatad Inc.
MAY 9, 2023
Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions.
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Monetize More
JULY 19, 2022
Server to server bidding or Server-side header bidding (S2S) refers to the process of a unified auction and bidding taking place on the server-side instead of within the client’s browser. One of the significant challenges faced is cookie mismatch or cookie syncing latency.
Automatad Inc.
JANUARY 23, 2024
Share Tweet Share Advertising without cookies is the talk of the media town! The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. Here is the list of alternatives marketers are considering to choose in 2024. See the below findings of the test.
Monetize More
OCTOBER 13, 2022
Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Granular Optimization.
Brid.tv
DECEMBER 20, 2022
CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising?
Lemonads
OCTOBER 6, 2020
Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement. It’s all about the quality of the ad. It’s all about the quality of the ad.
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