Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions. How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? The vast majority of publishers do not work directly with agencies anymore. WTF is Agency Trading Desks (ATD)?

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

DECEMBER 21, 2022

This real estate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

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Ad network Mobile Ads Header Bidding CPM 66

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Advendio

NOVEMBER 28, 2022

ADvendio’s Media Selling and Ad Server connections for digital advertising support dynamic display advertising used in both digital video and audio broadcasting. Maximize direct and programmatic revenue with a fully integrated ad sales solution for publishers and agencies. Xandr Monetize.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88