Ad Exchange Ad Server Ad Tech CPM 
Automatad Inc.
NOVEMBER 8, 2023
Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.
Automatad Inc.
NOVEMBER 23, 2023
AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.
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Paleo AdTech
DECEMBER 10, 2023
Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. In 2004, Brian joined the RM team as an engineer.
MediaFuse
NOVEMBER 14, 2016
With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Helpful tool for CPM calculation can be found here.
InMobi
JUNE 5, 2018
Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.
Paleo AdTech
MAY 10, 2022
Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. In 2004, Brian joined the RM team as an engineer.
Brid.tv
AUGUST 29, 2022
What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. Yield optimization tools can include audience targeting, frequency capping, adjusting CPM floors, and more.
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