What is Real Time Bidding (RTB)? How Does RTB Work?
Ad Ops Hero
JANUARY 25, 2021
Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The RTB transaction will be facilitated by the DSP, SSP and Ad Exchanges.
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