Remove getting-started-with-programmatic-advertising
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Optimizing Ads for Maximum Returns & Protecting Your Website

Monetize More

So you’ve created your website and started running ads on it to earn some extra cash. But how do you optimize your ads for the most returns, and protect your website from invalid activity? Let’s dive right in and get started!

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RPM vs CPM

Monetize More

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Since it’s an estimation, it may not always be how much a publisher will get paid for their ad impressions.

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How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

InMobi

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. Time spent on mobile is quickly growing, and marketers are realizing the importance of engaging with audiences where they spend most of their time.