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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

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Ecommerce PPC Audit: The Complete Checklist

Single Grain

Use the Google search terms report to find a list of keywords for which your website has received impressions or clicks. After you have identified irrelevant keywords, you can include them in your negative keywords list to minimize wasted ad spend. Google crawlers assess the ad quality based on the impressions it receives.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! Sellers wanting a managed-service option can work with Amazon’s ad consultants (which requires a minimum spend of $35,000).

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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

Regardless of your Goal value, monitoring the session duration of your website can have an indirect influence on your SEO. There’s no reason why you couldn’t improve your entire site’s SEO. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Sort the Ecommerce Conversion Rate column from high to low to find this.).

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