Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Affiliates 99

Affiliates Marketing CPA ROI 99

Single Grain

JULY 21, 2021

All SEO practitioners tremble every time Google modifies its ranking algorithm. Google wants you to spend more on their ad network because, let's face it, that's how they make money. The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Bidding — e.g., max CPA or target value/conversion.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52