Ad Click CPA eCommerce SEO 
Martech
JUNE 29, 2022
It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.
Single Grain
APRIL 27, 2023
After you have identified irrelevant keywords, you can include them in your negative keywords list to minimize wasted ad spend. The top three ways to boost ecommerce PPC ad performance are improving your ad click-through rate for all ad groups, optimizing your product pages, and using Google Shopping Ads.
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