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Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. Key findings.

Machine Learning

Machine Learning Audience Ad Targeting Media

Marketing attribution: What it is, and how it identifies vital customer touchpoints

Martech

APRIL 5, 2022

It’s very easy to give a paid search or social ad all the credit for a sale because it’s easy to see the click-to-sale funnel in your Google Analytics report. But this model also relies on third-party cookies to deliver the information. search ads) to mid- and low-funnel activities (e.g., to support all business types.

Marketing

Marketing Machine Learning Conversion Cookies

AdTech Trends

Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

Marketing attribution: What it is, and how it identifies vital customer touchpoints

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