How attribution masks what’s actually driving growth
Martech
APRIL 17, 2025
And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. What do I mean by this?
99 
Let's personalize your content