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How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

InMobi

JULY 20, 2020

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. Myth #3: In-App Gaming Can Only Reach Young Males Gaming is one of the biggest app verticals in terms of users and ad volume, and almost a third of the world’s population will play a mobile game this year.

Advertising 52
Advertising Viewability Cookies Click Through Rate 52
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Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

Digiday

OCTOBER 10, 2022

” Reach is also one of several publishers using data to personalize newsletters with the hope of improving open rates, click-through rates and page visits. The longer readers spend on a page, the more time publishers have to serve them ads, potentially increasing ad clicks and conversions.

Machine Learning 65
Machine Learning Audience Ad Targeting Media 65
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