Single Grain

OCTOBER 3, 2019

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). For example, if you're targeting your ad to people between 18-65 years old (I hope you're not!), you can see which age segments perform the best for your ads. Try Using Facebook Lead Ads.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

MAY 11, 2023

Perhaps one of the most advantageous aspects of digital marketing, retargeting campaigns hinge on past user data collected via website sessions and prior ad clicks, allowing you to send customized messaging (and different offers) to individuals that already have some semblance of your company. Clicks : The number of clicks on your ad.

Advertising 52

Advertising Retargeting Impressions CPC 52

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

JULY 24, 2023

Even if you’re not inheriting your ad account, taking time to audit is still worthwhile, as it can help you pinpoint what’s working, what isn’t, and what you could be doing better. 4) Conduct Thorough Keyword Analysis It’s no secret that keywords are the solid foundation upon which every PPC campaign is built.

SEO 52

SEO Conversion Conversion Rate ROI 52

Karola Karlson

MAY 11, 2021

All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) GIF source.

CPA 52

CPA Conversion Rate CPM CPC 52