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Instagram Audit: What It Is and How To Do It

AdvertiseMint

From analyzing your performance to understanding your audience, an Instagram audit can be a game-changer. Assess whether the profile accurately represents the user or brand and whether it effectively communicates the purpose or message. Does your bio effectively communicate your identity or what your business offers?

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Unlock the Power of Google Analytics 4: Seamlessly Transition to the Future of Analytics

Monetize More

GA4 introduces powerful tools and features tailored specifically to publishers, enabling you to understand your audience, optimize your content strategy, and drive exceptional results. Audience Intelligence: GA4 empowers you to gain a deep understanding of your audience like never before. Unlock Advanced Insights Today!

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Why we care about adtech: The complete guide

Martech

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

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How Does In-App Advertising Work?

InMobi

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. An ad network is the bridge between the two sides. Then this guide is for you.

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11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

The relevance score is a useful tool for Facebook to sift through their advertisers and display ads that connect with their users. The ads that get shown are the ones that have a combination of the highest bid and the most relevant ad. Are people clicking on the ad? Run A/B tests with a wider audience.

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How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

InMobi

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. This is why in-app ad revenues have been rising steadily over the past few years. weather, utilities and more.

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How to Optimize Paid Search Campaigns with a SEM Audit

Single Grain

While you’re at it, be sure to examine any ad extensions you might be running to enhance the visibility of your ads: Although they can play a vital role in boosting click-through rates, the only extensions you should have in place are those highly relevant to your campaign goals and well-optimized with the most up-to-date information.

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