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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

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How to Scale Your Business Online and Do it Right

AdvertiseMint

First, double down on the platforms already working for you, like SEO, email, and social media. Affiliate marketing is another avenue to explore. Focus on honing your SEO and content strategy. Create pages targeted to different marketing campaigns, like email nurtures or ad clicks. This compounds exposure.