Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
Digiday
FEBRUARY 1, 2023
Streaming Video The Q4 scatter market for video, including streamers, was quite soft, which enabled advertisers to access more premium inventory than they historically could afford, noted Tinuiti’s Taylor. For the advertisers who are looking to pick that stuff up, it’s actually a really good opportunity to get into these spaces.”
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