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The Rising Role of AI in Ad Exchange and Programmatic Advertising

Smart-Hub

And if the acquisition cost is 80 cents, it yields as good ROI as higher-dollar goals for more typical ad targets. Improved Ad Creatives Smart algorithms adapt creative resolutions so your ad unit easily fits popular ad placements.

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Optimizing Ads for Maximum Returns & Protecting Your Website

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Here are some strategies you can use to optimize your ad campaigns: Make use of Ad Targeting : By targeting your ads towards specific interests and lifestyles, you can ensure that only people who are interested in what you’re offering will see it.

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RPM vs CPM

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Increase website traffic: The more traffic your website receives, the more ad impressions you can generate, leading to higher RPM rates. Target high-paying ads: Use ad targeting tools to display ads that are relevant to your audience and pay higher rates.

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