InMobi

JUNE 25, 2018

Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. within our network. increased 414 percent.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Monetize More

NOVEMBER 24, 2022

Accidental clicks inflating a fake high click through rate. Mobile Native Ads. Mobile native ads that come with the ‘promoted/recommended or suggested’ tag are preferred by many publishers since they are non-intrusive and is not supposed to look sales-oriented. Maximize Revenue with Mobile Video Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

OCTOBER 9, 2018

Typically, this integration occurs through a software development kit (SDK), but sometimes it’s through an application programming interface (API). An ad network is the bridge between the two sides. App publishers need to consider how ads affect app usage, while also maximizing earnings.

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For example, consider the difference between banner ads and video ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

JULY 20, 2020

As such, the prevailing notion has been that ads are not really seen and that ad clicks are largely coincidental. Advertisers have a wide variety of ad formats to choose from when running in-app ads, including native ads, interstitial ads and video ads, among other options.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110