Martech
AUGUST 16, 2023
Today’s customers want quick answers, personalized experiences, and zero redundant conversations. They want to avoid repetitive conversations You can probably remember a time when you’ve had to repeat your information three or four times as you got handed from request form to a bot to a rep (and then to another rep…).
Martech
AUGUST 25, 2022
Feed more timely and more detailed conversion information into the Google AI. Optimize the structured data and feeds that Google uses to generate creatives and match ads to queries. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups.
Clearcode
JANUARY 26, 2023
The ad blocker prevents a number of key programmatic advertising processes from occurring which, for advertisers and marketers, means no data regarding: Identification across the web and AdTech platforms like SSPs and DSPs. Behavioral targeting and retargeting to show personalized ads. Attribution regarding ad views and conversions.
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