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As Buyers Prioritize Media Health, The Daily Mail Has A New Way To Check Its Vitals

Ad Monsters

To meet this challenge, the SSP Sovrn developed Signal Vitals, an analytics dashboard that gives publishers insights into how buyers value their digital real estate. A/B Testing the Value of Attention For the Daily Mail, Gan asserts that attention metrics have become a major focus for assessing media health and ad effectiveness.

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How to get more out of your email marketing with SafeOpt

Martech

This makes a bit of intuitive sense because there’s less real estate to work with on mobile. Some elements you should routinely be testing are: Subject lines Day or time of send Main call to action The images within your email. Testing can become unwieldy unless you come at it with the right strategy.

Marketing 102
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How to Control Page 1 of Google, Not Just Rank on Page 1

Single Grain

Because there’s a lot of real estate on that page besides the first ranking, and you should be taking full advantage of it. The types of headlines that do really well are the ones that include these words: The best way to discover the types of headlines that work best for your audience is to A/B test them.

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Take a look at this CTA example : A/B test your email layout, CTA design, and its placement to determine what drives maximum people to click through. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. The CTA is an integral part of any email and it works as the powerhouse of conversions.

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A Handy Content Marketing Glossary of Terms

Single Grain

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Click-Through-Rate (CTR).

Marketing 130
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9 call analytics platforms for marketing teams to consider

Martech

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services. Ad extensions help your ad campaigns in two important ways: They increase the physical real estate of your ad, which boosts the visibility of your campaign.